Growth Hacking the right way

All right. So we're diving deep into RevOps today. Really excited about this one.

You know, we're focusing on something you're really into, growth hacking.

And specifically how it connects to CRM data. And I know you're all about that sustainable revenue growth, the kind that sticks around.

Absolutely.

So we dug into the research you sent over. And let me tell you, this whole 40% rule thing, really interesting stuff. Plus that Sean Ellis test, super intriguing. We're going to unpack all of that.

Yeah. The 40% rule, it's a game changer. It all ties back into RevOps, which at its core is about aligning everything. You've got marketing, sales, customer success.

Yeah.

Getting them all on the same page to really optimize how you generate revenue.

I'm seeing that as a theme in the research. It's all about breaking down the silos.

Exactly.

Now this Sean Ellis test, it seemed to keep popping up.

It's a big one.

What I gather, it's basically like figuring out how essential your product really is to people, right? Like, is it something they love to have?

Or is it something they absolutely can't live without? Kind of a reality check.

Yeah. A little brutal, but important to know.

For sure.

So the test asks users how they would feel if they could no longer use your product.

Okay.

And that's where the 40% rule comes in. If fewer than 40% of users say they'd be very disappointed if they lost access, it's a sign that maybe your product isn't as indispensable to your users as you might've thought.

That 40% number, it's kind of like a make or break point, huh?

In a way, yeah. Look, it doesn't mean everyone needs to be obsessed with your product. It's about pinpointing that core group, the ones who truly find it essential. They're the ones who will fuel that long-term sustainable growth you're looking for.

Because those are the people who are going to stick around.

Exactly.

Right.

Think about it. If someone would be genuinely bummed without your product, they're way less likely to jump ship.

Right.

Plus they're more likely to consider upgrades, tell their friends about you. It's a beautiful cycle. You want to build a base of those truly loyal customers.

So it all goes back to building those solid relationships and figuring out who really values what you're offering.

It's all connected.

Now, one thing that stood out to me was this isn't just a startup thing. It seems like even big established companies can benefit from this kind of approach.

It's crucial for everyone, actually. Markets are always changing. Competitors pop up. You're constantly adding new features. All these things can impact how essential your product is, as perceived. And you don't want to be caught off guard.

Right. You got to stay ahead of the game.

Exactly. Running the Sean Ellis test regularly, it's like taking the pulse of your product's necessity. It lets you anticipate shifts, not just react to them after it's too late.

Okay. So let's get practical here. We've got marketing, sales, customer success, all these different teams. How do they actually use these insights in their day-to-day work?

Great question. Let's say your marketing team, they run this test and they find out that the 'very disappointed' segment, the ones who really, really love the product, are mostly, let's say, tech-savvy millennials who prioritize efficiency.

Interesting.

That's gold. Now they can really tailor their campaigns, speak directly to those needs and values.

They've got their target audience. Makes sense.

And sales. They can prioritize leads that fit that profile. Why waste energy on someone who's just kind of interested when you can focus on those high-potential customers who are primed to become long-term users?

It's about focusing your energy where it matters most.

Okay. I'm seeing the pattern here. What about customer success, though? How do they fit into this whole thing?

They're like the relationship guardians. Imagine being able to spot users who love your product, but are maybe showing early signs of disengagement. Maybe they haven't logged in as much or haven't used a certain feature. Customer success can reach out proactively, understand what's going on, and address those pain points before they even think about leaving.

I can see how that would be huge for reducing churn.

Absolutely. It turns a potential crisis into an opportunity.

And this is where having all that robust CRM data comes in, right? Being able to segment your audience based on how they responded to the Sean Ellis test, that's powerful stuff.

Absolutely. Data is king, or queen, I should say.

Yeah.

And the good news is there are tools out there, like Click to CRM, that streamline this whole process. They help you gather cleaner data, really understand your users on a deeper level.

And ultimately, make smarter decisions that actually drive that revenue growth.

Right. Exactly.

So to wrap this up, it seems like the Sean Ellis test and this 40% rule, they're more than just buzzwords, right? They're really powerful tools.

For sure.

And it's all about understanding and improving your product market fit, because at the end of the day, that's what drives sustainable revenue growth, wouldn't you say?

A hundred percent. It's about looking beyond the vanity metrics and focusing on what truly matters. Building a product that people can't imagine living without.

And that all starts with understanding how they really feel about your product.

It leaves you with a lot to think about.

Right?

Like, if you ran this test on your own product or service, what would the results be?

And more importantly, what actions would you take based on those insights?

Something to ponder.

And hey, if you're ready to up your data game, maybe check out Click to CRM. ClicktoCRM.com could be just what you need to level up your RevOps game.

Until next time, keep diving deep.